https://www.katiedesign.site/contact daily 0.75 2026-01-28 https://www.katiedesign.site/about daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631595988573-SSF2U4UUYNUU6A80EMRZ/Image+from+iOS.jpg About - Hi there, I’m Katie Gu. I’m a product designer based in the San Francisco bay area. Check out my resume. https://www.katiedesign.site/home daily 0.75 2021-08-27 https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1566222111263-EZUKJHS8S2N27VPC5QTU/20170613S1_About-Page_Studio-white-board_024_V2.jpg Home https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565712894658-NS1QF6EAZ43MP99Q1AEI/crosby-1.jpg Home https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1564761508108-CIUF7YOL0WHTPS7EUNSH/Untitled-1-01.png Home https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1564761515314-CHXZUJE8P3GNOM7NDH3N/Untitled-1-02.png Home https://images.squarespace-cdn.com/content/v1/5d435de878554d0001216799/1565888314160-BF67DOEWJR7TBPFYBLNI/logos-03.png Home https://www.katiedesign.site/my-work daily 1.0 2026-05-21 https://www.katiedesign.site/my-work/nudo monthly 0.5 2026-04-21 https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/3f89283a-1802-4063-bc08-7336e915ce3f/PFChangsInterOk.jpg My Work - NUDO - The "Westernized" High-End: These venues offer polished environments and impeccable service that locals love, but the food is often a "diluted" version of Asian cuisine—expensive, over-simplified, and stripped of its traditional soul. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/8b96a317-3425-414d-8b83-4f822cb455c7/crystal-mall-food-court_295847961.webp My Work - NUDO - The "Authentic" Enclave On the other end, truly authentic spots (especially traditional Chinese or regional noodle shops) remain inaccessible to the local Mexican community. While the food is genuine, the experience is often accompanied by poor service, neglected environments, and a lack of cultural "onboarding" for non-Asian guests. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/fb249fab-6816-46a2-b140-2e22b315bc2e/sp.png My Work - NUDO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/5c2b7ed4-ec66-4e75-8ef4-1cdd38fb948a/interior+design.png My Work - NUDO - NUDO 2 first floor interior design concept As the designer for both the brand and the physical space, I ensured that every physical detail—from the custom Chinese lattice fretwork to the precision spotlighting to the jasmine tea scents—was designed to show authentic Asian heritage and engineered to facilitate our service protocols. By controlling the interior design, I was able to transform the physical environment into a 'Sanctuary' that guides the customer's emotional journey from the moment they step off the street. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/19e7d2ca-6dc6-48c4-b7be-a9d5fcb5b708/IMG_0707.JPG My Work - NUDO - NUDO 1 before NUDO 1’s storefront is compact and tucked away, creating a high mental barrier for passersby who might not realize this is a restaurant. To lower the entry barrier, we decoupled the beverage experience from the formal dining experience. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/47faf061-a01c-41d1-81d6-d7bdfbab4a2b/IMG_1613.jpg My Work - NUDO - NUDO 1 after The Interaction: We designed a high-aesthetic, street-facing Boba Bar that serves as the brand’s "Social Face." Featuring curated Asian artifacts and displays of premium loose-leaf tea cans, it functions as a high-conversion visual anchor. Psychological De-risking: By creating this dedicated counter, we eliminated the "Ordering Anxiety" of locals who might feel intimidated entering a full-service Asian restaurant just for a drink. Logistical Efficiency: This bar also serves as to-go order and the dedicated pickup point for delivery couriers, preventing the "flow friction" among kitchen staff, boba bar staff, dine-in guests, boba only guests and uber drivers. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/6b169e02-fbdf-4792-bf35-4ef03bffaa1d/nudo+brand.png My Work - NUDO Our goal was to balance Asian heritage with local recognition. We realized that many traditional Asian symbols are not immediately recognized by the Mexican public, or can be misinterpreted. To bridge this gap, we conducted local surveys to identify which fonts, graphic patterns, and floral elements truly signaled "Authentic Asia" to a Mexican audience. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/e37b0b91-00bb-4392-9db1-be4bb611d9a8/nudo+logo+brand.png My Work - NUDO The "Recognition" Strategy: we used a curated visual language—clean typography and specific Chinese lattice windows—that the local community perceived as "High-end Asian," ensuring the brand felt both authentic to us and approachable to them. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/65a30088-d0d3-47ed-8294-aa95f7c55101/Screenshot+2026-01-27+at+5.20.23%E2%80%AFPM.png My Work - NUDO - The Palette: Moving Beyond "Red": While red is the most common color in Asian culture, we deliberately avoided it to distance ourselves from "fast-food" stereotypes. Instead, we developed a more sophisticated, organic palette: Deep Forest Green: Represents nature, freshness, and the premium quality of our tea. Gold Accents: Adds a layer of "Premium Craftsmanship" and elegance. Earthly beige: Connects the brand to organic ingredients and provides a grounded, "warm" feeling. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/7ebd033a-86ae-4c23-a6be-5b6c9e513343/light+decor.png My Work - NUDO - Make it stand out NUDO 1 interior https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/2f3fdd9e-0e4e-4e01-b3cb-dffb44f1a80a/nudo+cup.png My Work - NUDO - Visual Impact Unlike the popular minimalist style, our packaging features a bold, high-impact visual style. This flamboyant aesthetic was designed to be "Social media-first," successfully turning our bags and cups into the brand's most viral assets. The "Orientation" Protocol To maximize street-level exposure, we implemented a specific service rule: staff must align the lid so the drinking hole is opposite the primary brand graphic. This ensures that while the customer is drinking, the best-looking side of the cup is always facing the public, not the user. Investing in Quality We used premium material though with higher costs to establish a "Top Quality" benchmark. This immediately differentiated us from local low-cost competitors. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/8d15d235-bf62-4888-9ad8-4fff4897ff4e/Screenshot+2026-01-27+at+2.13.00%E2%80%AFPM.png My Work - NUDO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katiedesign.site/my-work/idp monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631658209543-KP009MT785IN39748USA/image9.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631658409785-L9P57Q1MMFQRUWFF1Y6Q/image7.png My Work - Intuit Developer Portal Key attempts to navigate in the product https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631658380783-T5GS58F17M6RBDH88WJF/image8.png My Work - Intuit Developer Portal - Make it stand out Heatmap to document problem areas https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631657636751-FLO85ANI8DOCUU1N2OVD/devcouncil.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631657666894-O3IR7OJ5CFK9DFZUQ78U/mapping.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631659074754-B5D4XY8T9IWRO8OLZYIS/Group+41.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631657472308-I7DQBW5LUPU9P6PF3N5D/image3.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631657768133-C36UTXPZHB3OBGCJ8B02/brainstroming.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631657367634-9CIXZJTBSWWUC85AXZGI/paperprot.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631659641764-AJXN28EOQ04E8P5T92DO/image1.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631659668730-QSSUW2L491OP9K6WKOPY/image2.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631659559183-WPNZQE9F3BU2KLVMIAGI/image3.png My Work - Intuit Developer Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631656582048-IU89JDZSXE71A7RSDBAN/flyout.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631656772767-P0NTXWUVQ6UATWGLED4P/my+apps.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631657177890-19I786RKXTUSQV75FMWB/newnav.png My Work - Intuit Developer Portal https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631840415303-GSYTEORS8UD0B9YCUBS2/widget.png My Work - Intuit Developer Portal https://www.katiedesign.site/my-work/salesforce monthly 0.5 2026-04-21 https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/8078c8b0-17d8-4e9e-ad5f-00de0034be88/Screenshot+2026-04-20+at+7.03.05%E2%80%AFPM.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/ccc82978-2697-4be9-a1dc-2ceebfbf029e/Screenshot+2026-04-20+at+6.54.45%E2%80%AFPM.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/81a9eb23-4761-4631-9e39-11b05cf4ae38/unnamed.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/f355a9cf-26c2-4758-857f-a99ffaff5cb4/Screenshot+2026-04-20+at+6.56.07%E2%80%AFPM.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/5a51314b-ff26-45bf-8092-4b1f95696391/Screenshot+2026-04-21+at+3.00.51%E2%80%AFPM+%282%29.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/38a5c322-cbaa-47d8-a713-b271609da56f/Screenshot+2026-04-21+at+3.00.56%E2%80%AFPM+%282%29.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/f366ce57-0977-4988-81e4-b1037caf7cb3/Screenshot+2026-04-21+at+3.01.00%E2%80%AFPM+%282%29.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/8813b8d4-5df9-42af-b964-dcb0f6bb5d60/Screenshot+2026-04-21+at+3.01.01%E2%80%AFPM+%282%29.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/791607fb-fe08-4b74-8c6e-1b280d369d3e/trial.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1c09553a-4365-44e8-b6b7-bc07365423f0/Checkout.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/0d58cc49-dfea-4f7c-8c96-9d1a366b87e5/listing+approval.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/7c345309-2129-4074-a9c2-69f0a50bd2ef/private+offer.png My Work - Salesforce App Exchange - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katiedesign.site/my-work/revshare monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631743802594-BNWO6LPXK04L0HZLXNRW/5ef2c71c8b7f7581abc29fac_Revshare+dashboard+-+landing+page+Copy.png My Work - QBOA Rev Share - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631753480083-IB7CHV4TV9DJDKOFN90T/il_life_team_09.png My Work - QBOA Rev Share https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631753813997-5YFTVTV82WJNJKJIHEQB/Screen+Shot+2020-06-22+at+11.09.41+PM.png My Work - QBOA Rev Share - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631753893490-LNMB4BN2V123UWCA0V0H/5ef19daf2e3d249a82715f86_competitve+analysis.png My Work - QBOA Rev Share - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631754205172-JEBL92SH62IMBN9CEK3S/access+point.png My Work - QBOA Rev Share - Access Point We found several places that can provide access points for customers to discover this revenue share dashboard: https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631754508416-ZO8YAJ8373GDWABFD332/design1.png My Work - QBOA Rev Share https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631754533336-CBC0C923VOUT1MPHG0EC/design1-2.png My Work - QBOA Rev Share - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631754569059-63ZQJRSFLQUKX1DSMC0E/Group+42.png My Work - QBOA Rev Share - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katiedesign.site/my-work/qboamultibase monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631738364737-4WL2D7BT82569OJBI3O1/image7.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631753184468-NYC2W6DN4E7GZK80Z726/before.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631753204364-R0YURRMBWGY54EZSMBWL/after.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631737010812-RJGR88M68Y9CQQADW1DI/image8.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631737039921-XCOCT7W4R6VL7BEOQ6HB/image2.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631737195304-R4KLQX1EG6QHOJ5LZ51W/image10.png My Work - QBOA billing and subscription Before https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631737221426-9947M6UL5WND196V9QP3/image6.png My Work - QBOA billing and subscription - Make it stand out After https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631737171829-ABG38GWI4TT6EUE511XY/image5.png My Work - QBOA billing and subscription https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631737151185-EV1W2J8T1VCKLTWEBZ6W/image11.png My Work - QBOA billing and subscription https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631738655309-65PNQGPM8K5GH5BQKZBO/Screen+Shot+2021-09-15+at+1.42.40+PM.png My Work - QBOA billing and subscription First design concept has major flaws https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631739521062-3WNK4SC9G6WFTA4HUYSX/image1.png My Work - QBOA billing and subscription https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631741260270-9IF3O04NUZD3H10X67N3/image2.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631741279165-GGTO3AJW8NLO13LLEN6R/image3.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631741302410-1D51NNF8V2IJ4D0QS1U3/image4.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631741414691-B6ISS4HEILD0CZ8GDZVN/image1.png My Work - QBOA billing and subscription https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631741436338-H610ZEIID0MEYH3NDF5Z/image2.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631741455074-16N80OF1O6DKG5186E71/image3.png My Work - QBOA billing and subscription - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631742056511-PPO326NNRIZ82VPQOOTM/image1.png My Work - QBOA billing and subscription https://images.squarespace-cdn.com/content/v1/61287aebe7840f00a9419b63/1631742073999-M9YHEQ8MR4GTE8TIOPK8/image2.png My Work - 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